NBS, CBD MediaEdge partner on opinion poll, public enlightenment | Tellwell Newspaper
By Ayo Olododo
The National Bureau of Statistics (NBS) and CBD MediaEdge Communications Ltd, an integrated media company based in Abuja, have forged a partnership on Opinion poll surveys and public enlightenment programmes.
The Director-General of NBS, who is the Statistician-General (SG) of the Federation, Prince Adeyemi Adeniran
Statistician-General of the Federation, Prince Adeyemi Adeniran
, announced this when he received the Chairman of CBD MediaEdge Communications, Chief Akogun Isiaq Ajibola
Chairman of CBD MediaEdge Communications, Chief Akogun Isiaq Ajibola
and his team on a courtesy visit to his office.
According to Chief Ajibola, the partnership with the statistical office is to promote a better understanding of data information as released by the NBS every quarter which impacts the lives of ordinary Nigerians.
The pact is also to promote the participation of MDGs in consumer research and market surveys in Nigeria.
“In this undertaking, the media company will play a significant role in simplifying statistical data in a storytelling expression rather than in raw figures that may not be interesting to read; a sort of boil-it-down interpretation engagement to the public,” Ajibola said.
It will also enable the media company to expand its reach to nationwide respondents on its regular polls and surveys especially now that NBS assigns questionnaires only through the digital space.
In his remarks, the Statician-General commended the team of CBD MediaEdge communication Ltd for the initiative and directed the appropriate directorate to adopt an MOU with the media coy without further delay.
In the past CBD MediaEdge has conducted Opinion Poll Surveys on government agencies as well as independent surveys on media, politics and economic issues.
To underscore the importance of the visit, key relevant departments of NBS; Pubic Affairs, Research & Methodology, Information Technology etc were on hand to participate in the discussion.
The Statistician-General, who was recently appointed by President Muhammadu Buhari, is a career statistician who has shown a unique ability in his approach to the job.
